WeFuture is a consultancy
that aims to promote sustainable principles in business and lifestyle
through strategy, design and communication.
We helps companies to communicate their sustainable initiatives,
gives lectures and develops sustainability & circular design workshops.
We also assess offices, co-working spaces, cafes and hotels
to develop a strategy of how to improve their sustainability performance.
We are based in Moscow, Russia.
PROJECTS / EVENTS
WHAT WE DO
We help businesses to implement sustainability and circular economy principles. For example, we can consult a cafe about minimising and recycling it's waste and getting more clients by using eco-friendly alternatives to single-use cups and straws. For a clothing brand we help to choose eco-friendly materials, create sustainability requirements for suppliers or adopt best practices from global sustainable fashion trends.
We give lectures and conduct workshops on sustainability topics for businesses, their clients and wide audiences of people. In 2019 we participated in more than 20 sustainability events and festivals and gave around 10 lectures for companies.
We help to design new products, spaces and services with sustainability and circular economy in mind. If you want to redesign a package, create eco-friendly interior or make your services socially-oriented, we can help you with a concept, do the target audience research and give all necessary tools for the projects future development. We apply Design Thinking Method in our projects.
We develop communication strategy for your sustainable initiatives and help your marketing team to implement it, promote sustainability both inside your company for your employees and outside for your clients, staying away from greenwashing. We also create social media strategies and organise events promoting your sustainable initiatives.
Sustainability specialist with design and project management background in retail, hospitality and FMCG. In 2015 Veronika obtained an MA in Sustainable Design from Kingston University of London.
Before launching WeFuture, she worked at L'Oreal and led the implementation of the company's global sustainable retail design guidelines into Russian operations.
Partner of the first zero-waste shop in Moscow, organizer of OpenIDEO Moscow Chapter.
Organizer of numerous eco-festivals, speaker and circular economy expert.
Before moving into sustainability, for 10 years Ekaterina worked for Raiffeisen Bank with top corporate clients.